The Estée Lauder Companies Announces Location for New Fragrance Atelier in Paris

Press Release, Dec 19, 2024

PARIS, FRANCE – December 19, 2024: Following the company’s announcement of the establishment of a new Fragrance Atelier in Paris, The Estée Lauder Companies (ELC) is pleased to announce the new innovation hub will be located in the heart of Paris at 14-18 Rue Volney 75001. ELC* intends to open the new Atelier in 2025, marking a significant milestone in the company’s long-standing commitment to fragrance excellence, innovation, and craftsmanship.

The Fragrance Atelier, designed to accelerate ELC’s strategic ambitions in prestige and luxury fragrance innovation, will be housed in the company’s new “La Maison des Parfums,” a dedicated fragrance building centralizing ELC’s Paris-based global fragrance brand teams across marketing, creative, and product development. The site will allow for stronger collaboration with  the Atelier team and accelerate ELC’s ability to move from insights to commercialization. It will also serve as a co-creation space for fragrance houses, ingredient suppliers, and other strategic vendors and will become a synergistic center of excellence for the company’s fragrance talent throughout the enterprise. While the space is still actively under construction, ELC intends to officially open it in 2025.

“We are thrilled to receive the keys to our new space in the heart of Paris, which will serve as our ‘Maison des Parfums’ and include our new Fragrance Atelier,” said Stéphane de La Faverie, Executive Group President. “This exciting new center of fragrance excellence offers proximity to our existing corporate enterprise office network as well as our fragrance partners, enabling accelerated innovation and speed to market.”

The design of ELC’s Maison des Parfums is inspired by elements of French savoir-faire and ELC’s fragrance heritage and includes corporate office space, as well as spaces designed for content creation and collaboration. The ELC Fragrance Atelier will be located on the top floor of the building and feature co-creation, evaluation, and innovation rooms to help bolster fragrance craftsmanship, upstream innovation, and trend intelligence. 

“The Atelier will further strengthen our end-to-end fragrance innovation by complementing ELC’s broader value chain footprint and capabilities in Europe and worldwide,” said Sumit Bhasin, Senior Vice President, Global Fragrance Innovation, Product Development and R&D. “We are eager to deepen our collaborations across the innovation ecosystem in Paris and drive greater speed and agility.” 

ELC has been a leader in prestige and luxury fragrances since the breakthrough introduction of Estée Lauder's first fragrance in 1953. With more than 7 decades of success in developing, building, and nurturing global brands, today, the company’s exceptional and diverse fragrance portfolio includes Jo Malone London, TOM FORD, Le Labo, Estée Lauder, Clinique, KILIAN PARIS, Editions de Parfums Frédéric Malle, AERIN Beauty, Aramis, and BALMAIN Beauty. 

ELC’s continued commitment to its long-term fragrance strategy is built on this extraordinary heritage of creativity and innovation. The power of the company’s fragrance portfolio, bolstered by the strategic support of the Atelier, positions the company well to drive future growth and value in this dynamic category, enabling ELC to continue to deliver exceptional luxury and prestige fragrances to consumers worldwide.

+++

*The La Maison des Parfums, including the Fragrance Atelier, will be operated by ELCO SAS, a subsidiary of The Estée Lauder Companies Inc. 

Cautionary Note Regarding Forward-Looking Statements
Statements in this press release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include those in the various quotations. Although the Company believes that its expectations are based on reasonable assumptions within the bounds of its knowledge of its business and operations, actual results may differ materially from the Company’s expectations. Factors that could cause actual results to differ from expectations include the ability to successfully implement its strategy, including the Company’s profit recovery and growth plan; successfully transition its leadership; and those other factors described in the Company’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K. The Company assumes no responsibility to update forward-looking statements made herein or otherwise.


About The Estée Lauder Companies Inc.  
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.